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Bodger
Joined: 23 May 2006
Posts: 13524
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 Posted: Wed Jul 09, 08 10:11 am Post subject: Duchy Originals. This just goes to show that its equally |
 
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Important to see what's not on the label of a product as whats actually on it.
Duchey Originals is a large company headed by our future King Charles the third. Its based on the produce of his largely organic estate in Cornwall. The company has a turnover in excess of 38 million pounds and its food range runs to many hundreds of items.
I watched one of a number of programmes last night on the company, its ethos and how its policies benefit the environment and countryside communities etc.
The companies foodstuffs are all from organic sutainable resources but when it came to the Duchy brand of jams and preserves, I was in for a bit of an eye opener. The jams were made under licence, as are a number of other lines. The jams had a nicel posh label with the Duchy crest along with a list of contents etc. All in all, the products were nicely presented, as should any foodstuff be thats going to go on and demand a premium price. The programme showed clips of the various jams and preserves being made in a super duper factory but then came the shocker. During the clip, the interviewer casually asked where the fruits were sourced and the factory director replied, that the organic strawberries came from Turkey and that the black currants were sourced from Denmark. He went onto explain that the fruits came from abroad because our weather conditions here in the UK encouraged mould growth and that they couldn't source quality and quantity raw products in the UK.
Now this programme was obviously designed to give Duchy Originals a glowing report and in all honesty, it probably is a nearly excellent and well motivated company but fair play to the presenters, because they stuck at the task of investigating this slightly suprising fact. They asked one of the companies sales executives about it. The woman looked fairly guilty but stuck to her guns that the company had nothing to hide. She said that if anyone was to enquire about the origin of any of their products then an honest answer would be given.
This of course IMO completely misses the point. A decision had obviously been taken by the company not to tell the consumer that the strawberries had travelled thousands of air or road miles . So the moral is, its not just a matter of reading whats on the label, you also need to know whats not on it. |
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