Websites and advertising revenue.

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Websites and advertising revenue.

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Hairyloon

Joined: 20 Nov 2008
Posts: 15425
Location: Today I are mostly being in Yorkshire.

Posted: Sat May 17, 14 10:19 am Post subject: Websites and advertising revenue.
A friend has asked me about getting advertising revenue from websites, and I don't know a lot, except that it is possible. Top of the list of questions was about inappropriate advertising: how can we be sure to avoid unethical companies?

sean
Downsizer Moderator

Joined: 28 Oct 2004
Posts: 42219
Location: North Devon

Posted: Sat May 17, 14 10:22 am Post subject:
Google Ads (And I assume any other ad provider) allows you to block certain subjects/advertisers.

Hairyloon

Joined: 20 Nov 2008
Posts: 15425
Location: Today I are mostly being in Yorkshire.

Posted: Sat May 17, 14 10:30 am Post subject:

sean wrote:

Google Ads (And I assume any other ad provider) allows you to block certain subjects/advertisers.

I had assumed that to be the case, but that seems to me to be inadequate, and an organisation like google ought to be far more on top of it than that: they ought to have a system by which all their advertisers get rated: on ethics, environment, quality, etc...

Maybe they already do, or maybe they just haven't thought of that.

henchard

Joined: 23 Aug 2012
Posts: 232
Location: Carmarthenshire

Posted: Sat May 17, 14 7:36 pm Post subject:
Surely one person's ethical is another's unethical? Personally i'd find many things unethical from religion to alternative medicine but others would have the opposite view. Isn't the whole concept of advertising unethical as they seek to influence people? Doesn't affect me as I have a list of all the known as servers in my PC's host file, so I very rarely see an advert on the interweb.

Hairyloon

Joined: 20 Nov 2008
Posts: 15425
Location: Today I are mostly being in Yorkshire.

Posted: Sat May 17, 14 8:21 pm Post subject:

henchard wrote:

Surely one person's ethical is another's unethical? Personally i'd find many things unethical from religion to alternative medicine but others would have the opposite view.

Yes, but consider the networked nature of the google community. If people write reviews and you can rate their reviews then it can build up a picture of what is important to you and which reviewers are worth paying heed to.

Rob R

Joined: 28 Oct 2004
Posts: 31902
Location: York

Posted: Sat May 17, 14 10:20 pm Post subject:

henchard wrote:

Isn't the whole concept of advertising unethical as they seek to influence people?

What's unethical about that? If we banish advertising as unethical, how would trade work in an ethical society?

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